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Shimano makes fishing reels, so why wouldn't SRAM get involved in sailing? Here's the first teaser announcement about their involvement with the New York Yacht Club American Magic sailing team and their America's Cup challenge!

The post SRAM partners with NY Yacht Club American Magic sailing team for…? appeared first on Bikerumor.

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Advocacy & Industry News, Mountain Bike, News -

If you’ve ever wanted a custom suspension tune for your fork or shock, just like the pros get, DVO will now do that for you on any of their forks or shocks for just $150 at time of purchase. Alongside the DVO Custom Shop program comes the latest version of the DVO Topaz rear shock,

The post DVO Suspension Topaz Gen3 air shock debuts; Custom tunes now available to all appeared first on Bikerumor.

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Advocacy & Industry News, News, saris -

C+A Global acquired Saris at a bankruptcy auction, the two companies announced in a press release yesterday. The New Jersey-based firm will restructure its new asset as Saris Equipment, LLC. The companies agreed to the transaction after Saris announced in June that it was re-organizing under a voluntary debt consolidation program. Based in Madison, Wis.,

The post Bankrupt Saris Cycling Group Gets Sold at Auction to Acquisition Firm in New Jersey appeared first on Bikerumor.

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Advocacy & Industry News, Clothing-Gear-Tools, industry news, News, Project 321 -

Canadian precision manufacturing firm North Arc Precision acquired Bend, Ore.’s Project 321, the company announced on its website today. Project 321’s assets will now exist under the umbrella of a newly formed stand-alone entity called Project 321 Inc. Those include the rig it built its reputation on: the G2 Hub, a hub with magnetically-actuated pawls.

The post Project 321 relocates to Canada, teases new G3 hubs appeared first on Bikerumor.

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Advocacy & Industry News, Interviews, News -

The Tour of Luxembourg is a relatively small multi-day race on the World Tour calendar, but it attracts some big teams. That combination made it the perfect test bed for measuring the environmental impact of a professional cycling race. Which is more complex than it sounds. From hotel rooms to travel, volunteers to food service,

The post Podcast #065 – What’s the environmental impact of a pro cycling race? appeared first on Bikerumor.

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