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Specialized Road Bikes Guide : Which Model is For You?

These days, the Specialized brand is almost everywhere in cycling. Look at the bikes in your local bunch and chances are you’ll see either S-Works or Specialized.  But did you know Specialized only started in 1974?  It was founded by Mike Sinyard who initially imported Italian-made bike components and resell them into the U.S. market.

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Scott Road Bikes Guide : Which Model is For You?

Founded in the United States in 1958, Scott actually started with ski sports and motocross. It wasn’t until the late 80’s that they entered the cycling space with the introduction of the aerodynamic handlebar, which we refer to TT bars today. It was designed by Charley French and used by Greg Lemond in his 1989

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A Women Cyclist’s Guide to Liv Road Bikes

Liv is the sister brand of Taiwan-based, Giant. It was founded in 2008 by Bonnie Tu, the Giant Bicycle Group chairperson who is also known as the most powerful woman in cycling. The unique thing about Liv is not only their bikes and apparel are for women only, but they’re also designed and made by ... Read more

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Giant Road Bikes Guide : Which Model is For You?

Did you know that Giant is the largest bike manufacturer in the world today?  Although they are based out of Taiwan, they also have factories in China and the Netherlands as well as thousands of retail stores all over the world. Giant started life back in 1972 and Schwinn was their major customer. Back in

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Cervelo Road Bikes Guide : Which Model is For You?

Cervélo is a Canadian bike company that was founded in 1995 by Gerard Vroomen and Phil White. It started when Vroomen started researching bike dynamics at the Eindhoven University of Technology. Cervélo bikes were first unveiled to the public at the 1996 Toronto Bike Show and have since then gone strength to strength to be

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