Rider-Owned Startup, Terrene Tires, Aims to Break Into Competitive Tire Industry
The tire industry is known to be cost-prohibitive, due to the significant costs for tire molds, tooling, long lead times, and the number of models that a competitive brand must provide. Despite those barriers, Joe Yang and Tim Krueger decided to attempt to break into the industry with a small startup. “We are taking a different …
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