News: Bell Helmets Seeks Ambassadors for New Women’s Advocacy Program
Bell Helmets is at it again handing out serious swag, some advertising, a little “cash,” but more importantly, innovative mountain bike advocacy with their new Joy Ride Program. This time, instead of building trail, Bell turns the spotlight on women mountain bikers. “The Bell Joy Ride Program is designed to inspire and enable female mountain bikers with regular, structured, fun and …
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