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Breaking: Trek Eliminating Gary Fisher Brand

photo courtesy trekbikes.com. Word on the street is that Trek is folding the Gary Fisher brand into Trek bikes to cut design costs and expand distribution. The Gary Fisher name will live on, however, as the “Gary Fisher Collection” from Trek. According to a news release we read, the man himself, Gary Fisher, approves of …

The article Breaking: Trek Eliminating Gary Fisher Brand appeared first on Singletracks Mountain Bike News.


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