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A simple equation comes into play when we are introduced to a new bike product, be that a frame, pair of pedals or a posh new helmet. It’s a process of association, and the main way brands build their exposure to us riders. It’s called sponsorship, and investing money and products into riders has been […]

The post Bell Ride Free 2014 | Forest of Dean appeared first on Dirt.

Chris Roberts lets us know what went down at round 4&5 of the British 4X series..

The post Race Report – 2014 Schwalbe British 4X Series Round 4 & 5 Bridgnorth appeared first on Dirt.

Follow Brendog and Gee as they check out the Air DH course for round 4 of the IXS cup at Crankworx.

The post Crankworx Europe 2014 | Air DH iXS European Cup Track Preview appeared first on Dirt.

Anthony Messere stormed into top spot with a 90.5, taking his first slopestyle win at Crankworx, full results inside..

The post Crankworx Europe 2014 | Slopestyle Results appeared first on Dirt.

Crankworx is hitting Europe hard over the next few days, in Les Deux Alpes, France. Get all the info and videos of last year here.

The post Crankworx Europe 2014 – Everything you need to know, plus videos! appeared first on Dirt.