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We do not know if it will be called Selva Coil or if its final name will be something totally different, but what we now know is that Formula has decided to answer the demands of many by creating a prototype of … Continue reading [First Ride] Prototype Formula Selva Coil →

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San Diego, CA (March 12, 2019) – Methodically developed with professionals across all categories of mountain biking, 100% has announced the launch of four distinct protective gear lines (knee and elbow). Never one to compromise, 100% has incorporated ergonomic right/left … Continue reading 100% Launches Protective Line →

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In the second episode of In the Blink, Brett Rheeder and the Anthill Films crew brings their artistic interpretation to the terrain near Big Water, Utah. Utah’s barren, yet colourful landscape, features shapeable dirt and near-endless line choices that allow riders creative freedom seen … Continue reading [Video] In the Blink: Episode 2 – Creativity w/ Brett Rheeder →

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“Richie Schley played a crucial role in making mountain biking what it is today. The term “free ride” had not existed yet when Richie started riding steep technical lines that were off the trail. He helped to pioneer a new … Continue reading [Video] Richie Schley on DVO Suspension →

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“In the first episode, the crew takes you behind the scenes and shows you what it’s like to get ready for this 16-day journey. After figuring out the final details, they get on the road and head towards Kitchener, Ontario … Continue reading [Video] Partymaster Tour 2018 | EP01 – The Rise MTB →

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