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Carson Storch, Latest News -

[Video] Carson Storch – Electric Beaver

“Electric Beaver” is a project that stemmed from our collected passion of moving dirt. It was a challenging build, I had a lot of help along the way, and it is so rewarding now that it’s finished and this video is out! The long term goal of this project is to have it live on, so keep your eyes peeled for future endeavors that include this line….

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Latest News, News, Shifting, Tech -

[Video] Tips and Tricks for Perfect Shifting

With the added complexity of modern 1X12 drivetrains there is little room for misalignment, bad adjustments and skewed tolerances. We share a few unconventional tips and tricks that you won’t find in owners manuals, with the hopes that they’ll help you achieve better shifting with less headaches.

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Latest News, Stone King Rally -

Santa Cruz Announces the Stone King Touring Club

Today, Santa Cruz has announced the Stone King Rally club – essentially a chance for mortals to experience the trails of the sprawling epic race, but in a non-race setting. Have a look at the video below for insights into the race and then read on for the full scoop on the club, as well as a book being released with images from last years race. Introducing the Stone King Touring Club Santa Cruz Stone King Rally is an annual, six-day, point-to-point enduro race across the southwestern Alps to the Mediterranean Coast. Centred around the same blend of wilderness adventure

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Brooke Trine, DJ Brandt, Latest News, nukeproof -

Nukeproof Bikes Pick Up Brooke Trine & DJ Brandt

[Press Release] –  We’re incredibly stoked to announce the signing of freeriders Brooke Trine and DJ Brandt to Nukeproof’s roster of professional mountain bikers. Brooke and DJ are the first US-based athletes to join the roster since Nukeproof announced our expansion into the US market in fall 2022. From the flair in their individual riding styles to their drive to push the sport, DJ and Brooke embody the attitude that’s made Nukeproof the brand it is today. We’re thrilled to have them on the team. In 2019, Brooke did what many of us wish we had the courage (and skill)

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Latest News, Layoffs, Specialized -

Specialized Culls 8% of its Workforce

Specialized announced Wednesday it was laying off 8 percent of its workforce in what the company called a “transformation.” The layoffs affect the entire company globally, including company-owned retail stores in the United States and abroad. Here is the press release straight from the source: Morgan Hill, CA, January 11th, 2023 – Over the last three years, the industry has changed at an incredible pace and shown that cycling is more powerful than ever. It’s clear the time has come for transformation and shifts for the future. This past week, Specialized made the incredibly difficult decision to say goodbye to

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