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“This is why we ride bikes; sharing good times with our friends, and discovering new places to shred. Everyone needs to work one way or the other, but when the weekend rolls around; it’s time to slay it! You’ll feel … Continue reading [Video] Weekend Slayer – Episode 1 →

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Traveling the world riding his bike with his mates is what life is all about for Ben Deakin. Get the low down on how Ben manages to lives the dream as well as the inspiration behind his new signature Melon … Continue reading [Video] A Life Less Ordinary – Ben Deakin →

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Introducing Benji the kitten, a serious gelato habit and racing the “War Zone” that is the Black Snake, Val di Sole. One of the biggest things that Muddy will remember from his first season with us is getting, well, Muddy! … Continue reading [Video] Atherton Diaries Ep 11: Savage Val di Sole WC#7 →

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Crank Brothers brought the concept of the Klic Pump, which we tested this summer to floor pumps, combining design with functionality. What you see in the picture is the classic floor pump on the left, and the one with the … Continue reading Crank Brothers: New Floor Pump, Pedals & DH Wheelset →

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Apparently, this is the year of the tire insert. We just got the scoop on ABS Roc, which was designed by an Italian, more precisely Alessandro Bonarroti, a Ligurian enduro rider who quite often rallies about on the rugged trails of … Continue reading ABS Roc, a Better Tire Insert Solution? →

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