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[Athlete Interview] Jeff Herbertson

Jeff Herbertson is a name you probably haven’t heard all that much until recently. The California based rider has been quietly carving his niche in the MTB scene over the years. Last year, he helped mastermind and dig Tyler McCaul’s … Continue reading [Athlete Interview] Jeff Herbertson →

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Wellgo Taiwan Factory Visit

All components on a bike are important, but the pedals are the first parts that connect our intentions with making the bike actually work. We push on the pedals and we move. Eighty percent of  high end pedals are made … Continue reading Wellgo Taiwan Factory Visit →

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13 Monochromatic Photos Of The Californian Dirt Jump Scene

Last month we spent a couple of weeks in California. After getting home a week ago, and finally have had the time to look through our memory card. We have found 13 unused photos from our time in the States and decided to … Continue reading 13 Monochromatic Photos Of The Californian Dirt Jump Scene →

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[Factory Visit] Maxima USA in San Diego

Welcome to Maxima USA. As brand manager for the bicycle division, Sean “Griz” McClendon will be our tour guide. Founded in 1979 by Dick Lechien and Roland Reed, Maxima has been a leading brand in lubrication since their inception. Let’s … Continue reading [Factory Visit] Maxima USA in San Diego →

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[Spy Shots] FSA Gravity Line Up And Prototypes. 35mm New Bar Standard?

Full Speed Ahead make a huge range of components at their advanced facility in Taichung, Taiwan, we were recently there and were able to grab a few shots of some pre-production prototypes that they have been working on. In a … Continue reading [Spy Shots] FSA Gravity Line Up And Prototypes. 35mm New Bar Standard? →

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