If you live under a rock then you might not know that Cam Zink has recently become the USA importer for YT Industries. The German bike brand has created a stir by introducing a direct-to-consumer sales model as well as mind boggling value on all platforms and pricepoints. Not only that, but their bikes are widely hailed as being cutting edge in their design as well. Aside from setting world records, flipping 70 foot cliffs, winning best trick at Rampage for the last 3 years in a row, raising a two year old daughter, making two new movies, and entering the occasional race, Cam has also been running Sensus grips. What an entrepreneur…Last week we crossed the state line and stopped into Reno, Nevada to see what this busy guy has been up to lately.