Zoic Ether shorts get tweaked
Burgundy-maroon is Zoic’s most popular color. Atomic is the most eye-catching.
Known for attractive price points while retaining high quality, Zoic was showing loads of color options and several upgrades to its best-selling Ether short at the Sea Otter Classic.
The prime upgrade is a new ripstop fabric that adds visual appeal and durability in a stretchy, comfortable fit. A ventilated back elastic band and inch-wide Velcro fasteners provide waist cinching. The Velcro tabs feature new no-snag technology for when the shorts hit the dryer.
The shorts have six pockets, including phone pouches on both sides for lefties and righties. A key pocket, zippered rear wallet pocket, and deep open front pockets round out the mix.
Low-profile pockets and wide Velcro mounts accent the Ether’s front.
Retailing at $65 for 11 solids, $75 for 3 ripstop, $80 for 8 prints (4 camo, 4 plaid), including a “vino” that is Zoic’s most popular and “atomic green” that’s it’s most, um, radical. Zoic is also offering an Ether 9 version with shorter inseam for XC and gravel jaunts.
Four liner options are available. The Essential is for shorter less demanding rides and goes for $35. The Premium has a burlier chamois with plusher fabric and softer density foam for better cushioning. Price is $45. Two levels above the Premium are the Ultra $55 (more firm) and the Carbon $65 (most firm). Shorts + liner combos offer savings of $20 with Essential or $10 with Premium. The liners do not have leg grippers. Zoic designed them to snug onto the thigh with a comfortable elastic taping.
For more information, visit zoic.com. This article is part of Mtbr’s coverage of the 2018 Sea Otter Classic in Monterey, California. For more from Sea Otter CLICK HERE.
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