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News, Shimano -

We’ve got some exciting footwear news to share with you from Shimano with not just one, but two new introductions with their all-new series of Gravity footwear – in both Enduro (GE) and Flat (GF) models. GRAVITY ENDURO SERIES FOOTWEAR Take total control in technical terrain with Shimano’s new GE series footwear, delivering uncompromised performance […]

The post Shimano introduces all-new Gravity Enduro and Flat footwear models first appeared on IMB.

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News, YT Industries -

With the introduction of Performance Wear in 2022, YT gave its customers access to high-performance jerseys, boosting their confidence on and off the bike. It’s no secret that there was a missing piece to the Performance Wear puzzle, and in true YT style, the solution was no off-the -shelf job. Designed and developed in-house, tested, and approved […]

The post YT Industries Performance Wear: Live Fast / Ride Faster first appeared on IMB.

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Hope Technology, News, Öhlins, Peaty's Products, Starling Cycles -

A British bicycle film encompassing everything that is best about riding in the UK – the riders, locations, landscapes, iconic brands and shite weather of the British Isles, to remind us all how great of a place we get to live and ride year-round. Narrated by ‘The Voice of Mountain Biking’, Rob Warner, Shires encompasses […]

The post Trailer: ‘Shires’ – A British Bicycle Film first appeared on IMB.

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Crankworx, News -

Emil Johansson proved unstoppable as he completed a perfect Crankworx season by emerging victorious at Red Bull Joyride in Whistler after Austrian star Valentina Höll launched the final 2023 Crankworx World Tour stop with a phenomenal downhill victory. SATURDAY, JULY 29 Emil Johansson pulled off an undefeated season as he won the Crankworx FMB Slopestyle […]

The post Crankworx 2023: Emil Johansson completes perfect season as he wins Red Bull Joyride first appeared on IMB.

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ION Products, News -

ION is mainly known for it’s protection line, but they also pump out a bunch of great MTB shoes. Weather you’re riding flats or clips – they got you covered!

The post The Art of Protection l Bike l Footwear first appeared on IMB.

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