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Markus Flossmann and YT Industries welcome Sam Nicols as new CEO to the YT Family. He will be overseeing all business operations, while founder Markus Flossmann will slip into the role of Chief Visionary Officer (CVO) responsible for Brand and Product Identity. Flossmann and Nicols will be spearheading the future strategic and operational development of […]

The post New CEO for YT Industries first appeared on IMB.

One year ago Oisin O’Callaghan was waiting in suspense to hear whether he would be one of the lucky two to be chosen as part of the YT MOB 2020. In the end, luck had little to do with the fact team owner Martin Whiteley picked Oisin as part of the crew: the junior racer […]

The post Oisin O'Callaghan | One Dream first appeared on IMB.

For Valentina Höll, 2020 was the year that would see her progress to the next stages in life: Finishing school, leaving junior competition behind her, transitioning to the Elite level, and experiencing a UCI World Championship in front of a finish coral packed with a home crowd… The young Austrian finally entered the big stage […]

The post Vali Höll | One Lesson At A Time first appeared on IMB.

It is safe to say that the YT Mob’s return to world-class racing was a weekend that will be remembered for a very long time. After the weather had played its part in creating a treacherous track it rained medals for the Mob in the aftermath. First-year Junior Óisin O’Callaghan became Ireland’s first-ever mountain biker […]

Go on track with Dave, Angel & Oisin out in Leogang as they hit the World Champs course for the first day of practice. Roll on tomorrow!