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Ben Hildred, British Columbia, News, SRAM MTB -

True Story: Ben Hildred

Ben Hildred has spent years in search of the eternal summer. A native of Lincoln, England, he milks the Northern Hemisphere’s warm months in places like Whistler, British Columbia, before absconding to Queenstown, New Zealand, to make the most of the Southern Hemisphere summer. Ben’s quest for the endless summer has allowed him to explore […]

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Joey Schusler, News, SRAM MTB -

True Story: Joey Schusler

With some people, it’s hard to separate their character from the environment that shaped them. Joey Schusler is undoubtedly one of those people. A Colorado native who spent his youth frolicking high in the Rocky Mountains on bikes and skis, Joey is a product of the wilderness that forged him, just as a metal casting […]

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Forks, News, RockShox, SRAM MTB, Suspension -

First Ride | 2021 RockShox Sid, Lightweight XC Forks Just Got A Whole Lot Better

Hold up! We may only just be into 2020 but already we have 2021 products being announced! Today’s announcement comes from the team at RockShox who have updated their classic lightweight XC fork, the SID. Our head product tester Ewen has already managed to spend some time with this fork and his thoughts are below: […]

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International Women's Day, News, SRAM MTB -

SRAM Commits to Achieving Greater Gender Parity for International Women’s Day

SRAM is joining the global effort in supporting International Women’s Day on March 8, 2020, by outlining its commitments to pursue gender parity in the sport of cycling. Full press release below: SRAM is adding its voice to the #EachForEqual conversation by endeavouring to get more women to any of cycling’s analogous start lines, including […]

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Focus Bikes, Gee Milner Films, News, RockShox, SRAM MTB -

Focus Sam Dream Build

‘The FOCUS SAM already is a true fun machine. We’ve pushed it to the maximum with a 180mm Boxxer fork, a Super deluxe coil shock and Sram’s XO 7-speed DH groupset. Designwise the red line of Sram and Rock Shox is a great contrast to the sand brown full carbon frame.’ https://www.focus-bikes.com/int/customised-christmas-sam-custom-mtb

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