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News, SRAM MTB -

Electronics aren’t the first thing that come to your mind when you think “bicycle”, are they? Wireless connectivity is a growing part of all our lives. It’s no secret that it has improved our lives and given us more freedom, so it only makes sense that we would see those benefits on our bikes. Although […]

The post Sram – Riding into the Digital Age first appeared on IMB.

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News, SRAM MTB -

Miranda Millers journey to the upper echelon of global gravity racing has been a long and hard one, defined by years of juggling work with training and travel on her way to becoming a full-time professional racer at the age of 27. Growing up in Pemberton, British Columbia before moving to the nearby mountain-bike haven […]

The post True Story: Miranda Miller first appeared on IMB.

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News, SRAM MTB -

SRAM has quite some experience in making brakes. In their latest video they dive into the science and try to demystify the tech behind it all. (Probably they’ve been reading up on our “Getting Dialled” articles in issue 65 and issue 66! ) Have a look and let us know in the comments what you […]

The post The Science of Stopping | Mountain Bike Disc Brakes first appeared on IMB.

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News, Scott Bicycles, SRAM MTB -

9-time World Champion Nino Schurter and Kate Courtney extend their contracts until 2024 with SCOTT-SRAM MTB Racing, as do SRAM and RockShox. The world’s fastest MTB XC team, SCOTT-SRAM MTB Racing is paving the way for their future success after renewing contracts with key partners and athletes. Ahead of time, both 9 x World Champion […]

The post Schurter, Courtney and SRAM renew Contracts Until 2024 first appeared on IMB.

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BMC Switzerland, News, SRAM MTB -

BMC is proud to introduce a new way of racing with the No Borders Gravel Team. This latest development in the exciting world of gravel racing sees BMC team up with Velocio and SRAM as equal partners of an independent international initiative. “We are pleased to be at the starting line of an exciting new community […]

The post BMC / Velocio / SRAM Announce the No Borders Gravel Team first appeared on IMB.

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