santa cruz bicycles RSS

Fully laid back vibes from the 50to01 boys living the good life in Jamaica with some loose, back-wheel-loving riding and a water bottle full of rum. Check out the moves, the laughs and the good times. “A beautiful time in Jamaica, we met some amazing people and got to ride some all time tracks. A […]

Can. Not. Wait to see this one! Watch this trailer for the upcoming series premiere of Fast Life with Loic Bruni taking centre stage for episode one. This series promises to get inside the lives and behind the bars of the world’s greatest riders as they pin to win around the world. We’re totally psyched […]

There was rumour of sunshine, dust, t-shirts and possibly even a BBQ lit last week in the UK.  Easter weekend though, saw some fresh snow fall in the Scotland, but that didnt stop Dave Balshaw and Co. heading into the hills for what looked like a damn good day out.

A heart to heart with Cedric, about beers, bikes and good times.  Is beer to conducive to a world winning performance? Back in the days, I used to work hard and party harder. It’s always a though choice between having a good time with your friends, while staying healthy and in shape when you are […]

Down at the jumps with your mates, shirts off, heckles on, it must nearly be summer in the UK, the 50-01 guys always know how to have a good time. After a homecoming peaks mission with Craig 7 Evans and Sy ‘the kilt” performance, a session at buxton trails went down. With the hockeys missing, […]