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British Columbia, News, Norco Bicycles -

An Ode To Fall

Norco Women’s Ambassador Jo Peters communes with Autumn and its sensory link to her life’s journey on the loamy trails of British Columbia’s interior.

The post An Ode To Fall first appeared on IMB.

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New Zealand, News, Norco Bicycles, Sam Blenkinsop -

Don’t Blink | Sam Blenkinsop Breaks Ground in Glendhu

It’s the kind of ride dreams are made of – untouched dirt in the Southern Alps of New Zealand on trails that flow like mountain runoff. Speed, agility, and flow intersect at every corner, peeling your eyelids back and plastering a grin across your dusty mug. For some, rides like this are few and far […]

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Luis Gerstner, News, Norco Bicycles -

2019 | Year Of Bike Parks With Luis Gerstner

Well it certainly looks like Luis Gerstner has had one heck of a 2019! Another sick year of ripping trails!!! Here are my highlights of the season, hope you enjoy and see you in 2020! Luis

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News, Norco Bicycles -

Norco Update Their ‘Sight’ Range For 2020

Norco is introducing their much-anticipated 2020 Sight All- Mountain bike, featuring the Ride Aligned™ design system and so much more, read on for more info: When the Canadian company set out to re-design their most popular full suspension mountain bike, they wanted to make a significant change in what riders expected from All-Mountain – so […]

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Bryn Atkinson, News, Norco Bicycles, Scott Secco -

2020 Norco Optic | New Short Travel Ripper

Norco Bicycles is excited to announce the totally re-designed and re-focused Optic–the latest addition to their line of world-class mountain bikes. Developed on, and inspired by their backyard trails in the mountains surrounding their Vancouver-area headquarters and throughout the Pacific Northwest, the 2020 Optic is an evolution of Norco’s new holistic, progressive design philosophy that […]

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