Gee Atherton RSS

A few years ago, Rachel Atherton moved to the small Welsh town of Machynlleth. She fell in love with the land and the people—and promptly won two consecutive world mountain bike championships. Rachel is confident that her new home contributed to her victories, as she found inspiration in support from the community. It’s proof that […]

Don’t miss out on the action of the Atherton Diaries! In this latest instalment, catch up on the madness of Mont-Sainte-Anne after a wild weekend of racing! Join us in Canada for Rachel’s scorching victory and Gee’s 100th start – and we bag team of the day! Get your swap on with the riders as […]

From Scotland, all the way to the southern hemisphere. This once small brand has, over the last 25 years, grown into an international favourite. It was then, and is now, the kit you can count on to get the job done! Endura turns 25 in 2018. We remain true to our founding ethos of developing […]

Definitely worth a watch! This spectacular short film will leave you with that warm, fuzzy feeling inside. Atherton Racing, alongside Trek and talented videographer Robbie Meade, have created an awesome piece that reminds us what being part of the mountain biking community is all about. A community comes together around the bike. The Dyfi Valley […]

Welcome to a new weekend of UCI MTB World Cup 2018 action! This time around, we got you some downhill! Practice and Timed Training got underway at Fort William and typically for the demanding Scottish track there was the usual shed load of punctures, mechanicals and crashes. Danny Hart laid down the fastest run in […]