IMB – Tagged "Endura" – Page 4

Endura, News - January 14, 2021

Endura To Become Carbon Negative By 2024

Endura launched their One Million Trees initiative at the start of 2020 whereby committing themselves to planting one million trees annually for the next ten years to ultimately eliminate their carbon footprint. “With the help of our reforestation partners in Mozambique, the first year’s target was exceeded by 30%, with more than 1.3 million mangroves […]

The post Endura To Become Carbon Negative By 2024 first appeared on IMB.

Behind ‘The Ridgeline’ With Gee Atherton

“Freedom and creativity” that’s what Gee loves about mountain-biking. “The Ridgeline” makes those abstract concepts real in a beautiful piece of film that pushes bike and rider to the extreme. But not without cost. Dan Atherton said “It got to the point that I dreaded every time he went up there, I had a stretcher, […]

The post Behind 'The Ridgeline' With Gee Atherton first appeared on IMB.

Monday Motivation | Rab Wardell Attempts To Break The Scottish West Highland Way Record

What better way to start off this Monday with this incredible film from the guys and girls at Cut Media as they document rider Rab Wardell as he attempts to break the fastest known time of the Scottish West Highland Way. Stretching from just outside the hustle of Scotland’s largest city, Glasgow, to the iconic […]

The post Monday Motivation | Rab Wardell Attempts To Break The Scottish West Highland Way Record first appeared on IMB.

The Ridgeline | Red Bull Rampage Comes To North Wales

“This is probably the most impressive thing I’ve ever seen Gee do on a bike, absolutely on the very edge of what’s possible.” You know when even Dan Atherton is saying that, it must be crazy! Above Dyfi Bike Park, a grassy ridge runs down from a 666m summit. The views are stunning but just […]

The post The Ridgeline | Red Bull Rampage Comes To North Wales first appeared on IMB.

Read more

Endura, News - June 25, 2020

Choose Life Choose Bike

Now more than ever, it’s time to ditch the car, ditch the bus and ditch the tube. Time to #ChooseLifeChooseBike. Find our urban ranges at https://www.endurasport.com/urban/ #AllTribesOneClan