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Canadian born rider, Jordie Lunn had a varied career starting out as a successful DH racer later moving his focus to freeride. His raw talent led him to star in films such as ‘Ride to the Hills’, ‘The Collective’ and ‘ROAM’, alongside competing at Crankworx, Red Bull Rampage and almost every other pioneering freeride mountain […]

The stunning backdrop of Scotland is the landscape for the latest edit from the crew at DEITY, “Torridon”! Featuring Martha Gill on board the Skywire Carbon Handlebar and Copperhead 35/OS Stem, enjoy a slice of exploration as DEITY partners with Unieed Creative and taps into the essence of mountain biking.

“I don’t know why it happens but over time I think we develop monotony not only in our daily lives, but even in the things we enjoy. When I’m home from racing my days usually look similar and the riding crew and locations usually are small and local. Which, when you take a step back […]

The New Rift Zone Carbon It’s a good year for the Marin Rift Zone, first, we get a fully updated model with three competitively priced options to light up anyone’s trails. Then, we get the news that Marin is opening up some top-end models but this time made of carbon to really set off the […]

During the filming of VISION, Veronique Sandler teamed up with Brendan Fairclough to head back to the home of his DEATHGRIP jump line and take inspiration for her very own dream line. Freeride Madeira has become an iconic destination for Mountain Bikers around the world. Brendan’s explorations across the island have been well documented throughout […]