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Team manager Bernard Kerr and rider Ed Masters are very clear when describing the Pivot Factory Racing team. “We’re all idiots in our own way”, says Masters, with Kerr adding, “If we took our team too seriously, everyone would have worse results.” In Maribor the team battles with the rainy conditions, but keeps it fun […]
“We head to the very north of Wales to the infamous Athertons Dyfi bike park. Rachel, Gee and Dan Atherton have created a masterpiece and we were lucky enough to get on a mid week shred session with the SHredmansion crew. Awesome day out and thanks so much to Dan and our rad uplift drivers.” […]
The decade long story of Bernard Kerr and Pivot Cycles resumes in Episode 2, following the Caravan Years, with a brazen email from Bernard to Pivot Founder and CEO Chris Cocalis. The more stuff Bernard broke, the closer their friendship grew, and PFR was born.
A story of opposites attracting and success! A brand driven by technological perfection, partnering with a wild 19-year-old kid from the Surrey Hills, who loves racing and travelling with friends. But here we are, ten years later with a five-person Pivot Factory Racing World Cup downhill and EWS Enduro team owned and managed by that […]
