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Atherton Bikes Launch Direct To Consumer Sales Website

Atherton Bikes Launch Direct To Consumer Sales Website Today is a big day for the Atherton Bikes crew as they launch their brand new website, where you can order your own Atherton Bike. The company have spent just over three years testing and developing both product performance and the supporting technology that perfectly fits their […]

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Monday Motivation: Gee Atherton’s Rehab

Gee Atherton shares “Small Steps”, a rehab update 5 months after his catastrophic crash. We hope it encourages some people recovering from injury. On Friday 18th June, Gee Atherton was filming “The Knife Edge” near Dinas Mawddwy. It was to be the third edit in his spectacular big mountain series which kicked off in December […]

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Atherton Bikes, Dyfi Bike Park, News, Oakley -

Oakley Icon Way opens at Dyfi Bike Park

Dan Atherton and the Dyfi Crew are excited to announce the opening of a 1km upliftable jumpline at Dyfi Bike Park. The fully surfaced, BMX inspired track is rated triple black diamond/Pro Line and is the park’s second Lower Mountain track alongside the mellower El Hippo. Dan said “I wanted to create a jumpline that […]

The post Oakley Icon Way opens at Dyfi Bike Park first appeared on IMB.

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Atherton Bikes, Dyfi Bike Park, News, WTB -

Making a MTB Ad with Gee Atherton

Join us behind the scenes as we shoot a Gee Atherton/WTB collaboration short mountain-biking film for Wilderness Trail Bikes. Filmed in the Spring time deep in the Dyfi Forest. Speaking on the day of filming Gee said “I love making these small edits. Everyone has a unique challenge to overcome, every time you’re thinking: “what […]

The post Making a MTB Ad with Gee Atherton first appeared on IMB.

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Atherton Bikes, News -

Gee Atherton’s ‘The Knife Edge’

“When you’re constantly seeking to go beyond your comfort zone, to do things that nobody has ever done before, sometimes the outcome balances on a knife edge” Dan Atherton Gee Atherton’s ‘The Knife Edge’ is not the glossy action sports edit that we’ve come to know of late. In fact very little has been edited […]

The post Gee Atherton’s ‘The Knife Edge’ first appeared on IMB.

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