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Premiering at Sheffield Adventure Film Festival 2014 (SHAFF), North is an artistically shot mountain bike film by Tom Richards/Furnival Media, in collaboration with Override Cycleworks. From classic cross country riding in the Peak District to downhill in the famous Wharncliffe Woods, North explores the diverse range of riding in and around Sheffield. Whilst primarily being a mountain bike film, North also exposes the audience to the incredible landscape that lies on the doorstep of the city.

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After winning the Design and Innovation Award by Enduro Magazine and the Taipei Cycle Show d&i GOLD Award the Red Dot Award: Product Design 2014 is the 3rd prestigious award in a row and proofs the tremendous work of the German engineers and designers who made the AMR Riot Lector 9 so exceptional.

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