News | Juliana Bicycles Joins Forces with SRAM for Pro Team
You’ll likely be familiar with the turquoise Juliana Roubion of our long-term tester, Rachel Gurney. The American brand has been creating womens specific bikes with bright colours since 2013 with great success. For 2015 they are stepping up their participation in the sport and as an ambassador for womens cycling!
Juliana Bicycles is proud to announce the launch of the new Juliana-SRAM
Professional Mountain Bike Team. Anka Martin (RSA) is joined by Kelli Emmett
(USA) and Sarah Leishman (CAN) to complete a trio of female athletes who will
be racing the Enduro World Series and select international events in 2015.
A gravity racer and mountain bike adventurer for over 13 years, Martin has been
with Juliana since the brand launched in May, 2013. Emmett brings another 16
years of race experience to the team, beginning her career as a cross-country
racer and successfully transitioning to the new breed of enduro events. Leishman
completes the roster with downhill and enduro skills honed in the mountains of
Whistler over the past 6 years.
“It’s incredible to see how excited and motivated our partners are to support a
women’s cycling team,” says Juli Furtado, founder of Juliana Bicycles. “Anka,
Kelli, and Sarah are going to do us all proud at the Enduro World Series and look
set to have a great time doing it… I’m quite envious that nothing like this existed
in my day, to be honest!”
Juli, known as “The Queen of the Mountain” during her race career, is also
arguably the “Godmother of Enduro,” having raced both downhill and crosscountry
in the nineties and claiming World titles in both disciplines. With the
launch of the Juliana-SRAM Pro Team, Juli’s racing legacy continues.
The Juliana-SRAM Pro Team is possible thanks to the support of Juliana
Bicycles, SRAM, Giro, Lululemon Athletica, RockShox, Evoc, and Chris King.
Words & Photos: Juliana Bicycles