News | Endura Goes Enduro – Sponsoring Scottish Races and Team
Scottish clothing brand Endura will be teaming up with Whyte Bikes and Tweedlove as the headline sponsors of two races this season. Additionally their enduro racers will be taking on the UK Gravity Enduro and select EWS races, check out the details including a preview of the kit below!
Endura Whyte Vallelujah is a brand new enduro event for 2015 from the fine folks at TweedLove on March 28th & 29th. The race will take place in the hills and forests surrounding Selkirk, which lies a little further down the Tweed Valley from the hotspots of Peebles and Innerleithen, but which is a real hidden gem of Scottish mountain biking. The course is a well kept secret (even from the sponsors), but having ridden with the Selkirk locals, Endura are sure the 500+ competitors will enjoy the mix of hand cut and natural trails that make up the four stages.
Endura are also stepping in to co-sponsor the Whyte Endura Scottish Open: King and Queen of the Hill on August 23rd & 24th in and around Peebles. The Scottish Open has quickly grown to be one of the biggest enduro races in the Scottish race calendar and again sold out within days of entry opening. Featuring some of the sections used at the Enduro World Series race in May, the Scottish Open aims to be the premier ‘one-off’ Scottish national level enduro race in Scotland.
Endura will be present in the event village over both race weekends and will be bringing a range of race essentials, including helmets and pads, as well as some event only special offers.
Kitted out in Endura apparel, the Whyte Gravity Enduro Team will be tackling the full UK Gravity Enduro Series, rounds of the Enduro World Series and selected events including Endura Whyte Vallelujah and Whyte Endura Scottish Open: King and Queen of the Hill. Look out for an announcement from the team in coming weeks confirming their rider roster, sponsor list, and full race plans for 2015.
Ian Young, Brand Manager, Endura: “Endura’s roots have always been in MTB and this sponsorship deal with TweedLove gives us a chance to support grassroots events in one of the most exciting and fastest growing areas of mountain biking. With a range of enduro inspired products hitting our dealers for the spring/summer season, being involved in brand new and established enduro events as well as supporting a UK based enduro team is the perfect match for us.”
Words: Endura PR Photos: Dan Milner, Ian Linton, Endura