Castelli and Alta Badia: Two leaders in the world of cycling join forces
Alta Badia, Italy – Manifattura Valcismon S.p.A., after six years as a partner of the Maratona dles Dolomites-Enel, the most prestigious granfondo in the world, in October signed a partnership agreement with the Alta Badia tourist area, for which the Maratona dles Dolomites-Enel is the highest-profile summer event. This partnership agreement, together with the one signed a few months ago with the Karpos brand, closes the circle to create strong synergy between the company based in Fonzaso and one of the most internationally renowned alpine resorts, located in the middle of the Dolomites, a UNESCO World Heritage Site.
For years Alta Badia has been working hard to set the standard for mountain resort areas, making quality in every domain its distinctive brand. To that end, tourism linked to cycling represents a consistently growing market — one that the region is devoting particular attention to, at both the national and international level. In addition to the Maratona dles Dolomites-Enel, the Sellaronda Bike Day and the Dolomites Bike Day have become can’t-miss events for thousands of cyclists who are eager to experience the legendary Dolomite passes in peace and safety. The combination of the reputation of Alta Badia and the excellence of the Castelli brand represents a significant opportunity for both parties to develop future projects aimed at creating added value. In fact, the two entities fully share the healthy values of cycling, focusing on the quality and sustainability of their products.
“It’s an honor to be an official partner of the Alta Badia tourist area and the Maratona dles Dolomites-Enel. We often ride on these spectacular mountain roads, and the sponsorship reflects our passion for excellence, sustainability and partnerships — fundamental principles for a brand dedicated to performance and perfection in its products. As a leader in our industry, we’re eager to conquer new challenges, and we know we can achieve more together with like-minded partners,” said Alessio Cremonese, CEO of Manifattura Valcismon S.p.A.
Photo Credits: Jered Gruber / Alex Moling / Paola Finali / Freddy Planinschek / Castelli Archive