Castelli 2009 Ad campaign.
Dramatic, emotional, aspirational are just a few words that describe the concept of the 2009 Castelli ad campaign. Black and white imagery that feel natural, journalistic with an eye towards art. Authenticity is everything!
Koppenberg, FREE BIBSHORTS
The FREE ad-page was based around the FREE Bibshorts with the historical pavé section ’Koppenberg’ from the Tour of Flanders.
Stelvio pass, SUPERLEGGERA VANTAGE JERSEY
The Stelvio ad will make you want to go lightweight. On the image of the ad page you see some of the 48 hairpin turns near the top of the northern ramp of the Stelvio Pass (2770 m, 9088 ft.) Stelvio is the highest paved mountain pass in the Eastern Alps, and the second highest in the Alps, slightly below the Col de l’Iseran.The Giro d’Italia crossed the Stelvio pass for the first time in 1953, when Coppi beat Koblet.
