Trek Imagines E-Bike as Human Assistant in Zany Ad
Sometimes, an advertisement transcends superficial formulas and ascends to true greatness. This is one of those ads.
Two years ago, Trek tapped YouTube production company IFHT Films for new bike-related content.
While IFHT has made several hilarious videos for the bike company, the latest ad for Trek’s line of e-bikes takes a truly imaginative approach. We don’t want to spoil it for you, so simply enjoy the video. By the time it’s over, you’ll probably never look at an e-bike the same way.
Or as “Ian,” the ad’s avatar of e-bikes, puts it: “I am one with the trail. I am one with my rider.”
Runtime: 2.5 minutes
Trek Domane Gets Racier, Looks to Keep Reputation for Comfort
Trek cut up to 1.5 pounds of frame weight off the Domane, its all-around road bike that cyclists have long known for a comfy ride. Read more…
The post Trek Imagines E-Bike as Human Assistant in Zany Ad appeared first on GearJunkie.