REI Welcomes ‘OXO Outdoor,’ New Camp Kitchen Offering Only at the Co-op
A sister brand to Hydro Flask, OXO Outdoor debuts exclusively at REI with products to tackle camp cooking and cleaning.
This month, REI will showcase a new brand in its stores on its site, although co-op members have probably seen it before. OXO housewares commonly grace the aisles of department stores and big box retailers like Bed, Bath & Beyond, so it might seem a curious move to target outdoor enthusiasts.
But today, the kitchen and bath mainstay spins off into a new segment with OXO Outdoor, a lineup of “durable tools to meet the unique needs of campsite kitchens.”
The initial rollout will debut exclusively at REI with 10 products. However, both OXO Outdoor and REI said they will evaluate customer insights to bring more products into the line next year “and beyond.”
“Our research showed that outdoor-focused consumers were not provided access to high-quality, functional cooking tools designed for the outdoors, and as a result many used worn or retired tools from their homes. OXO is creating better gear for better outdoor cooking and cleaning experiences, uniquely framed for campers and their needs,” said Larry Witt, president of housewares for Helen of Troy, the parent company to both OXO and Hydro Flask.
Here are the debut products for the new OXO Outdoor line:
- OXO Outdoor Flexible Silicone Utensil 2-Piece Set: This two-piece silicone utensil set features a high-heat-resistant construction ideal for camp stove cooking. MSRP $16.95.
- OXO Outdoor Grilling Turner and Tongs Set: Durable duo fit for any grilling adventure, with a built-in bottle opener for campsite convenience. MSRP $19.95.
- OXO Outdoor Can and Bottle Opener: Comfortable, dependable design for effortless opening. MSRP $14.95.
- OXO Outdoor Campsite Squeeze Bottle Set: A reusable solution for storing, mixing, measuring, and dispensing cooking oil, condiments, syrup, soap, and more in camp kits. MSRP $9.95.
- OXO Outdoor Steady Surface Cutting Board: Dependable, double-sided design for stability in any camp kitchen setup. MSRP $11.95.
- OXO Outdoor Pots and Pans Scraper: Efficiently clear leftover food, grease, and grime from dishes and cookware with one handy tool. MSRP $5.95.
- OXO Outdoor Cast Iron Grill Pan Brush: Tough enough to tackle cast iron and carbon steel cookware, gentle enough for nonstick pots and pans. Scrubs without soap or detergent to help preserve seasoning and protect surfaces. MSRP $9.95.
- *OXO Outdoor Campgrounds French Press: With a shatterproof Tritan Renew carafe—made from 50% certified recycled contents—the OXO Outdoors Campground French Press has a better-for-the-planet design for better coffee, anywhere. MSRP $24.95.
- *OXO Outdoor 8-inch Chef’s Knife with Protective Sheath: Sharp, durable, and comfortable camp kitchen essential with a protective sheath that keeps the knife safe and helps retain the blade edge. MSRP $14.95.
- *OXO Outdoor Griddle Turner: Durable, professional-grade turner is the perfect partner for grill pans, griddles, and cast-iron cooktops. MSRP $13.95.
*COMING SOON
The post REI Welcomes ‘OXO Outdoor,’ New Camp Kitchen Offering Only at the Co-op appeared first on GearJunkie.