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Leatherman Celebrates Life’s ‘Moments’ With Real People, Real Tools

Leatherman’s ‘Moments Made’ films are all about the tools that carry us through life’s special moments.

Leatherman’s new campaign video series is here “to celebrate moments big and small, and how Leatherman tools have come in handy along the way.”

In these videos, Leatherman celebrates its own history and moments — “moments that will put dirt on your hands, and fire in your hearts,” says the brand.

The series will consist of three videos in total, rolling out throughout the year. Each one puts an individual, their sport and passion, and their Leatherman of choice in the spotlight. Watch the first one here.

two 20-year-old girls posing on their mountain bikes
Rippin' Trails in Ripton Jorts: 3 Riders on a Quest for Dirt

The ingredients for a great ride? Lots of trails, dirt, berms, and jorts. Watch 'Girls Gotta Eat Dirt' here. Read more…

The post Leatherman Celebrates Life’s ‘Moments’ With Real People, Real Tools appeared first on GearJunkie.


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