Hydro Flask’s Refill For Good Campaign Begins With New Bottle, $100,000 to Benefit Surfrider Foundation
Hydro Flask’s annual #RefillForGood Campaign is starting this season off with a new limited-edition stainless steel bottle.
Hydro Flask’s Refill For Good campaign saw its inaugural run last year, starting in July 2020. This year, Hydro Flask is continuing with the campaign, but it’s also bringing some fresh, reusable gear to the table.
The Refill For Good initiative is Hydro Flask’s way of “empowering people to choose reusable alternatives to the single-use bottles and containers,” wrote the brand. Through the campaign, the brand unites consumers with its brand ambassadors, athletes, ocean scientists, and worldwide organizations that work to remove plastics from the environment.
This year, $100,000 of the bottle proceeds will benefit the Surfrider Foundation, as part of “a partnership in support of the protection of the world’s ocean, waves, and beaches for all people.”
Refill For Good: 2021 Limited-Edition Bottle
The Refill For Good bottles are available in two sizes — 21-ounce Standard Mouth and 32-ounce Wide Mouth — and in four water-inspired colors. Check out more limited-edition color options on Hydro Flask’s website.
“Hydro Flask is proud to champion cleaner oceans, waves, and beaches through this donation,” said Hydro Flask Marketing Director Yiorgos Makris. “Surfrider’s powerful worldwide activist network is a perfect ally to further amplify the #RefillForGood movement while making a more meaningful difference.”
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