‘Back to the Present?’ DeLorean Unveils New EV
We’ve received no news of a flux capacitor, but louvers and gull wings still make the cut on DeLorean’s new electric coupe.
Seemingly lost to legend since its Hollywood heyday, the DeLorean Motor Company (DMC) roared back onto the exotic car scene over Memorial Day weekend.
Er, maybe it “hummed” its way back.
“An Icon is validated over time but to constantly reimagine mobility allows new icons to come into existence,” the brand said.
As a result, its new offering runs on the next best thing to Doc’s old-sneaker-and-banana-peel fuel concoction: electricity. The DeLorean Alpha5 flashed into the present moment on May 30.
Its top performance model blazes from 0 to 60 in 2.99 seconds (claimed), which may not be enough to leave flaming tire tracks on the tarmac. But it should be plenty to keep the driver from looking silly versus any other electric car except a Rimac or a Tesla Model S Plaid.
DeLorean says you’ll be able to make it from your current position in time to some relatively distant future location with a 300-mile range.
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The brand goes so far as to give the car’s drag coefficient: 0.23 Cd.
That’s well in line with its marketing language, which it clearly designs to come across as provocative as it does self-promotional.
“The [1980’s] DMC-12 was never meant to be a static interpretation of the brand; the brand would constantly evolve,” DeLorean declares. “Our icons are reimagined. DMC is and always was in constant evolution.
“DeLorean is unapologetically human. We have a clear vision of our future, knowing it does not represent today.”
If the future does not “represent today,” can one travel back to the future? In the DeLorean Alpha5, you can look the part. Whether or not you rock a puffy vest and high-top Reeboks, you’ll still peer through the louvered back window to regard the past and climb boldly toward whatever you’ll face next through the gull-wing doors.
You can reserve a spot on DeLorean’s list now to “join your journey to ownership” starting in late summer 2022.
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