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We’ve all seen the infomercials where some kooky pitch man stands up on late night TV and promises to eliminate the ‘middlemen’. It’s these middlemen after all that stand in the way between you and a good deal on high quality merch, right? Dubious as-seen-on-TV products aside, the bike industry has seen a rise in […]

The post Nex-Gen Sports enlists veteran freelance product team for new factory/designer to consumer concept appeared first on Bikerumor.

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Advocacy, Industry News & Gone Riding, Mountain Bike -

Crankbrothers is calling all local mountain bike riders & racers to become a part of their Synthesis Privateer squad. They say as a brand, crankbrothers wants to do more to support the hard work of grassroots riders and racers banging away on their local scene and are actively promoting the growth of mountain biking in […]

The post Crankbrothers put call out for MTB Privateers, Stamps two-size platforms into electric blue appeared first on Bikerumor.

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Magura’s Customize Your Brake program continues into 2021 with more brake configurations to chose from than ever. Noteworthy is a new more affordable (allegedly) Magura MT HC Wide Reach Lever based on the Loic Bruni signature 3D printed blade. Also new to the line-up is an array of new centre-locking brake rotors, a custom handlebar […]

The post Go custom w/Magura MT HC Wide Reach Lever for big hands, centre-lock rotors, more! appeared first on Bikerumor.

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e-Bike, Gravel Bikes, Mountain Bike -

Yes, 2020 has been tough. But WTB promises their new rims are tougher. Clearly, there are numerous options out there for replacement rims, so it’s getting hard to zero in on the best choice. But if you’re looking for something that’s more durable, it looks like you may want to check out the new CZR […]

The post New WTB CZR Carbon & HTZ aluminum rims are reinforced for dependability in uncertain times appeared first on Bikerumor.

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Merida’s full-suspension Ninety-Six World Cup cross-country race mountain bike gets a complete refresh for 2021, evolved to transition to both more technical XC racing and more capable than ever as a singletrack shredding trail bike – yet more sleekly integrated and lighter than ever. After years of success under the old Multivan-Merida race teams under […]

The post All-new reshaped 2021 Merida Ninety-Six race mountain bike stretches out for XC and trail appeared first on Bikerumor.

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