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Advocacy, Commuter, Industry News & Gone Riding, Women's -

Girls Gotta Eat Dirt, because life is jort – Colorado denim specialists Ripton & Co are bringing the stoke this week with their first short film, titled ‘Girls Gotta Eat Dirt‘. The all-women mountain biking film does include a lot of riding in cut-off jean shorts, but it’s more the light-hearted story arc and killer […]

The post Friday Roundup: Girls Gotta Eat Dirt, Breaking Down Barriers, carbon neutral racing & more! appeared first on Bikerumor.

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Advocacy, Gadgets & Hacks, Industry News & Gone Riding, Prototypes & Concepts, Uncategorized -

Really, BSA-47… another new bottom bracket standard? Bombtrack has always told us they were proponents of easy-to-use, reliable bottom brackets. They started to transition  to T47 bottom brackets for all of their new and updated frames two years ago. But now they say that “while the [T47] standard is working just great, we have constantly […]

The post Bombtrack’s new BSA-47 threaded bottom bracket standard is the best of both worlds! appeared first on Bikerumor.

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Advocacy, Clothing-Gear-Tools, Industry News & Gone Riding, Prototypes & Concepts -

Last summer Selle Italia teased this new Model-X Green Superflow saddle, saying it would be made in Italy by robots using a new X-Tech production process that was better for the environment than any saddle before. Now the “100% sustainable saddle” is here, blending a rare mix of premium performance, environmentally-responsible manufacturing, and an actually […]

The post What is a 100% sustainable saddle? Check out the affordable Selle Italia Model-X Green! appeared first on Bikerumor.

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Advocacy, Industry News & Gone Riding, Training & Nutrition -

Strava has been trickling out several mobile app functional updates over the past month or so, helping to keep us all motivated and looking forward to training goals ahead. From making it easier to see where friends are riding to seeing how far you’ve come on your own, this series of app updates are helping […]

The post Strava mobile updates help us train better inside, stay motivated & keep up with friends appeared first on Bikerumor.

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Advocacy, Industry News & Gone Riding -

100 years. Whatever you’re referring to, that’s a serious chunk of time. More than most life times. After 100 years since that first 3.3.3. freewheels, Shimano’s portfolio has exploded. But even after a century, their dedication to precision seems unchanged. Shimano 100 Works Photo Book To kick off the festivities, Shimano has just unveiled a […]

The post Celebrate 100 years of Shimano w/ Limited Edition Photo book, Happy Hundred Strava challenge appeared first on Bikerumor.

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