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EXT Racing Shox Opens EXT USA Suspension Distribution Center in SLC

On July 1, Italy’s Extreme Racing Shox announced it’s coming to America. The brand introduced its handmade suspension products to the U.S. by opening an EXT USA distribution arm in Salt Lake City that will handle sales and service. “There’s no question that EXT’s mountain bike products, notably the Storia V3 shock and Era fork, […]

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Profile: Online retailer Bikester explains house brands, internet stores & supply chain issues

European cyclists may know online retail giant Bikester and its bike brands well, but we hadn’t. But much like one-time Euro-only brands like Canyon, Cube, and Mondraker, Bikester is eyeing the U.S. market. And not just with their house-brands like Votec and Fixie Inc, but possibly also their online portal. We interviewed them to learn more […]

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Advocacy, Eurobike, Industry News & Gone Riding -

EUROBIKE Announces Move to Frankfurt, earlier show dates & Fresh Concepts

For years now, EUROBIKE has called the small German town of Friedrichshafen home. That all changes for 2022. Next year, the annual cycling showcase known as EUROBIKE will move from its long standing home outside of Lake Constance, to Frankfurt, Germany. Stamped across the event giant’s website is the statement, “We are changing the concept […]

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Advocacy, Clothing-Gear-Tools, Contests, Industry News & Gone Riding, Mountain Bike -

Friday Roundup: Esker Ride Scholarship, L’Étape du Tour, July 4th savings & more!

Esker Ride Scholarship wants more mountain bikers to get outside – Esker Cycles’ new ride scholarship program wants to help get you out on the trail. Providing just one perfect applicant with the chance to get a new Esker hardtail, the idea is to support mountain bikers with a vision, whether planning another multi-day adventure […]

The post Friday Roundup: Esker Ride Scholarship, L’Étape du Tour, July 4th savings & more! appeared first on Bikerumor.

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Advocacy, Industry News & Gone Riding -

Thomson Bike Tours goes Beyond Tarmac w/ new gravel bike trips

The new Thomson gravel bike tours promise all the hospitality, gorgeous scenery, and top-notch destinations and food as their road bike tours, just not on a paved road. With four European routes to choose from, and more coming, you now have some pretty rad ways to see a new country on the roads less traveled. […]

The post Thomson Bike Tours goes Beyond Tarmac w/ new gravel bike trips appeared first on Bikerumor.

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