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Advocacy, Industry News & Gone Riding, Mountain Bike -

Esker Cycles selling ownership shares thru StartEngine equity crowdfunding

Ever wanted to own a piece of a bike company without actually having to start your own bike company? Esker Cycles, which was co-founded by industry veteran Tim Krueger and uses Dave Weagle’s Orion suspension system for their full-susser mountain bikes, is now giving you the opportunity to own shares in their company. Through an

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Advocacy, e-Bike, Industry News & Gone Riding, Road Bike -

Parent company of KTM & Husqvarna PIERER Mobility AG acquires Felt Bicycles, enters U.S. market

For the second time this year, we have news of a bicycle industry-related acquisition involving Rosignol. First, we found out that SRAM had purchased the TIME pedal business from Rosignol, with Cardinal Cycling Group ending up with the TIME’s bicycle business. Now, Rosginol has announced an agreement with Pierer Mobility AG to transfer their ownership

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Advocacy, Industry News & Gone Riding -

Life Time combines six iconic races, $250,000 purse for new National Grand Prix of Cycling

Healthy lifestyle brand Life Time on Monday announced a new race circuit for elite cyclists that pits the top 20 male and female competitors against each other across six iconic events with a quarter of a million dollars in prize money up for grabs. The series, dubbed the National Grand Prix of Cycling, includes the

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Advocacy, Feature Stories, Industry News & Gone Riding -

Bike Club NFT is the first Blockchain-based cycling club to be minting real-world benefits

The first rule about Bike Club NFT is… wait, what’s an NFT? If you’ve managed to steer clear of all the recent talk of NFTs, the simple answer is that it’s a one-of-a-kind digital item that only one person can own. These NFTs, or Non-Fungible Tokens, are popping up as everything from cartoon apes to

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Advocacy, Industry News & Gone Riding -

Shift Cycling Culture’s industry Climate Commitment, plus COP26 bike goals to fight climate change

The current COP26 climate change conference in Glasgow has put talk of the environmental impacts of modern life in the global spotlight in recent weeks. But sustainability-minded cycling advocates like the Shift Cycling Culture collective have spent years looking, not just at how bikes can make the world better, but how our beloved bike industry

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