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Advocacy, Contests, Industry News & Gone Riding -

Friday Roundup: Trail & Complete Streets for all, Trash Free Trails, Shimano 100th & more!

Sierra Buttes wants “A Trail for Everyone” – The Sierra Buttes Trail Stewardship has launched a short film about Connected Communities, their proposed “Lost Sierra Route” project, and the positive impact of linking 15 California mountain communities together with off-road trails. “The Lost Sierra is a place where many come to be found. To lose themselves in […]

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Advocacy, Industry News & Gone Riding -

SRAM buys TIME, adds road & mountain bike pedals to their line-up with new acquisition

SRAM adds TIME, another long-established cycling brand, to their portfolio with their purchase from Rossignol. Closing out one of the few remaining gaps in their complete road, gravel & mountain bike component offering, Time pedals are set to officially join the SRAM family later this year. SRAM buys TIME pedals, completes bike component portfolio “TIME […]

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Advocacy, Feature Stories, Industry News & Gone Riding -

Bikerumor merges with GearJunkie, Switchback Travel & more!

Bikerumor has joined Lola Digital Media, aligning with leading outdoor sites like GearJunkie, Switchback Travel, AutoWise, iRunFar, and others to create the AllGear Media Group. I’m very happy and proud to say that our entire team – Zach, Cory, Jessie-May, Steve, Jordan, Kristi, and the rest of the crew (including me) – are all still […]

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Advocacy, Industry News & Gone Riding -

Bikepacking the Valley of the Giants in Oregon’s new Odyssey of the VOG event

While we’re still unsure of how & when mass participation events will responsibly rebound this year on a larger scale, the new self-supported Odyssey of the VOG bikepacking event could be something to consider in the interim. A grassroots-organized trip along Oregon’s beautiful and rugged Pacific coast the Odyssey of the Valley of the Giants, […]

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Advocacy, Contests, Industry News & Gone Riding -

DT Swiss Reborn Faster, take an inside look at aero wheel development, Win ARC wheels!

DT Swiss Reborn Faster goes behind the curtain for a peek inside the development of the new ARC aero road wheels. Last summer DT overhauled their aerodynamic lineup with two second gen ARC aero road carbon wheelsets. The ARC AERO+ aerodynamic approach balances speed, stability, and everyday rideability. Now, a behind-the-scenes documentary tells more of […]

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