Bikerumor

Advocacy & Industry News, bikepacking, Other Fun Stuff, video - March 17, 2022

Wild ride in Scotland: watch 300 miles of bikepacking from Islay to Jura

Watch filmmaker Markus Stitz negotiate gravel, smooth singletrack, backwoods trails, and urban roads against the stunning Scottish backdrop.

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Trout inspired cycling clothing? DeFeet & Handup team up to Keep It Clean

This may be a cycling site, but for many who live in the mountains and near rivers & streams, trout fishing is a way of life. As a result, DeFeet and Handup have come up with some eye-catching new clothes based on their favorite rainbows as a way of raising funds to keep those waterways clean. You

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Advocacy & Industry News, News - March 10, 2022

SRAM acquires cycling clothing brand Velocio?

It appears the silly season of mergers and acquisitions is continuing with another announcement involving SRAM. Just over a month ago, SRAM announced that it had acquired the cycling computer brand Hammerhead. Now, we’ve received word through Velocio that they’ve just sold to SRAM as well. In their announcement below, Velocio points out that this

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Schwinn’s “I Am A Cyclist” follows all-women’s STKD Squad founder Anna Affias

Anna Affias is a criterium specialist and founder of the STKD Racing Squad, an organization dedicated to empowering young women and challenging the sport’s status quo. But the STKD team reaches beyond gender and racing to encompass inclusivity and equality of everyone. In fact, the foundation has experienced so much mission success that USA Cycling

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Weekend Roundup: Sparkle On & Pathfinders Scholarship, Eroica, BCBR, Mega Volt & more!

NICA opens Sparkle On Scholarship to train with Kate – Created by pro mountain biker and alumn of NICA NorCal Kate Courtney, the Sparkle On Scholarship was envisioned to support cyclists making the tough transition from high school to college while trying to pursue high-level bike racing. Together with Courtney’s pro team and Scott, Syncros,

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