PON acquires Dorel, puts Cervélo, Santa Cruz, Cannondale, GT, Schwinn under one roof
In 2012, Pon Holdings made the news by acquiring Cervelo. It was big news, but not exactly the most earth-shattering. Then, three years later, Pon acquired a completely different kind of bike brand – Santa Cruz Bikes. Now, all of a sudden it seemed like more people were paying attention. Santa Cruz didn’t seem like
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