Off the chain: Customize your BMX or kids’ bike chain with Insane Chains
Insane Chains founder, Eric Wettlaufer, once joked that the only thing on a bicycle that had yet to be customized was the humble chain. He has since been on a mission to rectify that, developing an alternative to a regular looking bicycle chain. To be clear, it is not a new proprietary chain; rather, the […]
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