Atomlab founder bucks consumer-direct trend with dealer-focused TOR MTB line
This just in: direct-to-consumer product delivery models are taking over the world. Unless you don’t have the internet (which you do, because you’re reading this), you know brick-and-mortar retail is fading. But one innovator’s taking his new mountain bike parts line back to analog. TOR Cycling launches with a dealer focus and an emphasis on
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