Why aren’t more big bike firms tracking their environmental impact?
Trek’s sustainability report appears to be the first of its kind in a sector that has had a free ride on the issue
Trek, one of the world’s biggest bicycle brands, recently released its sustainability report for 2021. Remarkably, this appears to be the first time a major bike company has published such a document.
While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek’s report offers an ambitious array of concrete environmental commitments and a comprehensive analysis of the carbon footprint of its bikes.
Bernhard Isopp is a lecturer and researcher in the department of science, technology and society at the Technical University of Munich, where he works on questions of sustainable mobility.
Continue reading...